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Glossary Term
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Lead (Sales & Marketing)

Definition

A lead in sales and marketing refers to an individual or organization that has shown interest in a company’s products or services and has the potential to become a customer. Leads are typically identified through marketing campaigns, referrals, or other engagement activities and are classified based on their likelihood to convert into sales.

Relevance to the MedTech Industry

Leads are the foundation of sales pipelines, driving growth and market penetration. In the MedTech industry, identifying and nurturing leads ensures a steady stream of qualified prospects who may purchase devices, equipment, or services.

Additional Information & Related Terms

Related Terms

  • Lead Qualification: The process of evaluating a lead’s potential to become a paying customer.

  • Marketing Qualified Lead (MQL): A lead that has engaged with marketing efforts and is likely to become a customer.

  • Sales Qualified Lead (SQL): A lead that has been vetted by the sales team as ready for direct outreach.

  • Customer Relationship Management (CRM): Software used to track and manage leads through the sales process.

  • Lead Nurturing: Strategies to engage and educate leads over time until they are ready to purchase.

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