Glossary Term
Market-Qualified Lead (MQL)
Definition
A Market-Qualified Lead (MQL) is a potential customer who has demonstrated interest in a product or service through marketing interactions and meets predefined criteria indicating they are more likely to become a customer. MQLs are identified based on their engagement with marketing campaigns, such as downloading content, attending webinars, or completing forms, and are typically passed to the sales team for further nurturing.
Relevance to the MedTech Industry
In the MedTech industry, identifying MQLs ensures that marketing efforts focus on prospects most likely to convert into sales. This process aligns sales and marketing teams, optimizes resource allocation, and shortens sales cycles by prioritizing qualified prospects.
Additional Information & Related Terms
Related Terms
Sales-Qualified Lead (SQL): A lead further along in the funnel, vetted by sales as ready for direct outreach.
Lead Scoring: A system for assigning points to leads based on their engagement and fit.
Buyer Persona: A detailed profile of the ideal customer to guide lead qualification criteria.
Nurturing Campaign: A marketing effort to educate and engage MQLs, moving them toward conversion.
Customer Relationship Management (CRM): A tool for tracking and managing lead interactions throughout the sales funnel.