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Glossary Term
Enterprise Sales
Definition
Enterprise Sales refers to the process of selling high-value, complex products or services to large organizations, often involving multiple stakeholders and lengthy sales cycles. In the MedTech industry, enterprise sales typically target hospitals, healthcare systems, and group purchasing organizations (GPOs) for medical devices, software, or services.
Relevance to the MedTech Industry
Enterprise sales drive significant revenue for MedTech companies by securing large-scale contracts with high-volume buyers. It involves building long-term relationships, navigating complex organizational structures, and demonstrating the value proposition of medical devices or solutions across clinical, financial, and operational dimensions.
Additional Information & Related Terms
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