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Glossary Term
Digital Advertising
Definition
Digital Advertising refers to the use of online platforms and digital channels to promote products or services. In the MedTech industry, digital advertising often targets healthcare professionals, patients, and procurement teams through tailored campaigns on search engines, social media, email, and healthcare-specific digital platforms.
Relevance to the MedTech Industry
Digital Advertising allows MedTech companies to reach targeted audiences efficiently, provide education on complex products, and build brand awareness. It supports regulatory-compliant messaging that demonstrates the value and benefits of medical devices while adhering to advertising standards.
Additional Information & Related Terms
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