Glossary Term
Demand Generation
Definition
Demand Generation is a strategic marketing approach focused on creating awareness and interest in a company’s products or services to drive qualified leads and sales opportunities. In the MedTech industry, it involves targeted campaigns, educational content, and outreach to healthcare providers, procurement teams, and other stakeholders to generate demand for innovative medical technologies.
Relevance to the MedTech Industry
Demand Generation builds awareness and nurtures interest in medical devices, guiding potential customers through the buyer’s journey. By aligning marketing and sales efforts, it helps MedTech companies create a sustainable pipeline of prospects and accelerate market adoption of their products.
Additional Information & Related Terms
Lead Generation A subset of demand generation that focuses on capturing contact information for potential buyers.
Sales Funnel Demand generation feeds qualified prospects into the sales funnel.
Value Proposition Communicated effectively during demand generation campaigns to highlight product benefits.
Buyer Persona Used to tailor demand generation efforts to the needs and preferences of specific audience segments.