Glossary Term
Customer Journey Mapping
Definition
Customer Journey Mapping is the process of visualizing and analyzing the complete experience that a customer goes through when interacting with a company’s products or services. In the MedTech industry, it involves identifying key touchpoints, challenges, and motivations of healthcare providers, procurement teams, and end-users to optimize engagement, satisfaction, and outcomes.
Relevance to the MedTech Industry
Customer Journey Mapping helps MedTech companies understand and enhance the decision-making process for their products or services. It aligns marketing, sales, and support strategies with the unique needs of healthcare stakeholders, ensuring a seamless and value-driven customer experience.
Additional Information & Related Terms
Customer Relationship Management (CRM) Systems that provide data to support journey mapping efforts.
Key Opinion Leaders (KOLs) Stakeholders whose influence often shapes the customer journey in MedTech.
Sales Funnel A framework closely tied to customer journey mapping to track and optimize engagement stages.
Human Factors Engineering Insights from journey mapping often inform usability and customer-centric product design.