Glossary Term
Advertising & Promotion
Definition
Advertising and Promotion encompass the activities and strategies used to inform, persuade, and influence target audiences about the benefits, features, and safety of medical devices or services. In the MedTech industry, these activities must comply with strict regulatory guidelines to ensure that claims are truthful, not misleading, and supported by valid evidence.
Relevance to the MedTech Industry
Advertising and Promotion play a critical role in raising awareness about medical devices, educating healthcare professionals and patients, and driving product adoption. These efforts are designed to convey the value and effectiveness of medical technologies while maintaining compliance with ethical and regulatory standards.
Additional Information & Related Terms
Regulatory Compliance Governs the creation and dissemination of advertising and promotional materials.
Key Opinion Leaders (KOLs) Often engaged in promotional activities to build credibility and trust.
Go-to-Market Strategy Advertising and promotion are key components of commercialization efforts.
Value Proposition A foundational element communicated through advertising and promotional efforts.