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Glossary Term
Health Economics and Outcomes Research (HEOR)
Definition
Health Economics and Outcomes Research (HEOR) is a field of study that evaluates the economic and clinical outcomes of healthcare interventions, including medical devices, drugs, and treatment strategies. HEOR provides evidence on the value of healthcare products by assessing their cost-effectiveness, quality of life improvements, and real-world performance.
Relevance to the MedTech Industry
HEOR helps medical device manufacturers demonstrate the value of their products to payers, providers, and policymakers. It informs pricing, reimbursement decisions, and market access strategies by showcasing how a device improves patient outcomes relative to its cost.
Additional Information & Related Terms
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